The Secret Skill Clients Pay Me For

If your messaging sounds hollow, contrived, or sanitized, it's probably because your content isn't emotionally intelligent. But I am.

How Emotional Intelligence Defines My Writing Style

You can teach EIQ in a course, and you'll only find it on corny resumes with few hard skills or project samples to back it up. I, on the other hand, have become known for taking tough concepts and whipping them into submission. I embrace the painful, plain, potent, and precise and transform it into a powerful narrative.

Many see my work as a perpetual series of boring homework assignments and grammar police training, but I see it a something more magical. If the pen is mightier than the sword, then I am a word wizard.

I've built my brand by building loyalty for other brands. For launching air-tight funnels, ghostwriting legacy pieces, and making the unspeakable table talk. For constructing content ecosystems out of fragments of fractured voices.

Most clients come to me asking for the same things:

• Emotional intelligence in marketing

• Ghostwriting skills

• Intuitive writing

• AI prompt engineering and editing

• Brand voice strategy

• Social media posts and account management

• Ghost engagement and social listening

• Conversion copywriting

• Script writing

• Trauma-informed storytelling

All of that is important; it's all foundational. But what separates a technically sound piece from one that sinks into the bone is whether it feels vital and sounds human under the headline.

Why Emotionally Intelligent Content Wins in the Age of AI

With so many brands leveraging AI for marketing and content development, professional writers like me must learn to train AI models and engineer prompts to keep up the pace without losing authenticity or authority. These days, it takes more than writing powerful words with precise SEO. You must also know how to harness technology for efficient differentiation.

Emotional pattern recognition is equally essential as an artifically intelligent language model, though. That's my efficient differentiator.

I excel at reading between the lines, seeing what others miss, and translating that into content and copy that does more than satisfy algorithms and fill up text boxes. I prefer not to waste my time slapping sloppy, unoriginal words into a doc that puts me to sleep before it ever reaches my audience.

Emotional intelligence in marketing is intuitive writing and brand voice strategy thrown into a messy bun, and I know how to make that look chic. My words put the hoop earrings on content athleisure.

I write from lived experience and empathy, putting myself in the reader's shoes to see, think, and feel what they do. I don't fake the funk either. This is not a plug-and-chug formula, it's not AI, and it's not shameless self-promotion. I was born for this.

---

5 Ways My Content Kicks A$$

Good copywriters know how to sell. Effective content writers know how to orchestrate SEO. And talented ghostwriters know how to listen. Few can do all three, and even fewer can do it like me.

I provide a complete rewire of how people think, feel, and behave about a product, idea, service, or story. Saying, "I'm not like other writers" is too cliché for any self-respecting writer to say. So, I'll give you 5 examples of why I'm not your average cup of tea:

1. I match tone by reading patterns.

When I was young, my school had students from the gifted and talented program report to the office for IQ testing. I was one of those students. My series of tests spanned three school days with several breaks and much privacy, but I learned many things about myself and how my mind works.

One of the lessons was that my brain recognizes patterns more readily than some others, so I can tap into and predict behaviors, reactions, or consequences with relative accuracy. This organic skill, combined with my well-honed way with words, makes me a content strategy machine and copywriting powerhouse.

2. I specialize in topics that scare most people.

My writing career has been anything but vanilla. I've written for adult intimacy brands, domestic violence initiatives, trauma survivors, preachers, politicians, and paupers. Some of my best work has been about narcissistic abuse, dating and relationships, and religious indoctrination. But I refuse to sanitize it, because what's the point of introducing it if it has to speak through a veil?

I sculpt my words to write through the taboo, not around it. While other professional writers avoid contraversial topics, I wholeheartedly and enthusiastically embrace them. My speciality is approaching the mess without a mask and dragging the forbidden from dark to light.

3. I treat every piece like a legacy project.

Even now, as I lead social media content strategy for a client's flagship AI consulting brand, I think about how it will read in two, five, ten or more years. The entire world could change by then, but I still want my words to make at least a modicum of sense. And when I ghostwrite, I consider how I'm building an archive that future generations might study. Maybe I take it too seriously; maybe other writers don't take it seriously enough.

The best writers (ghostwriters especially) are invisible, not vacant. That means, sometimes, my job isn't to flex my flair but to excavate someone else's truth by mastering the art of softening without silencing. It's all about vivid detail, precise pacing, and emotional contrast to discuss complexities in a way that time and tension can hold.

4. I'm a structure junkie made of readable rubber bands.

This is why my blogs and essays get shared in DMs. It's also why strangers cry in the inbox and clients claim I helped save their brand. When everything is exploding and overwhelming, people rely on me to bring order out of chaos. I'm a bona fide Virgo, structure junkie, and flexible forecaster.

If you've ever said, "I don't know where to start," I do. I love to get my hardworking hands dirty turning idea vomit into workable strategy, actionable steps, and measurable results. I've erected launch calendars, build editorial roadmaps, constructed multi-brand voice guides and avatar lookbooks, and repurposed content pipelines for overloaded teams and overworked founders - all while stretching, bending, and blending along the way.

5. I write for the People, not for the pitch.

Much of copywriting is writing pitches and 2-second blurbs, but what I do cuts much deeper in to the B2B/B2C bone. I'm not out here dealing headlines and hooks; I'm establishing communities, building brand recognition, and demonstrating subject-matter authority. People don't remember pitches and they certainly don't care about KPIs. What they want is words that make them feel something in a world flooded with false promises.

Messages that don't contain human essence hardly ever land, and the ones that do don't last. Whether I'm writing for a rapid prototyping facility, sex toy company, marriage counselor, lawyer, senator, sinner, or saint, my goal is always the same: develop something that survives the scroll, stands the test of time, and sparks action.

---

The best content informs, entertains, and connects. It clears away confusion, establishes credibility, and creates vision out of blindness. While some professional ghostwriters and copywriters reach for clever phrasing and high-performing keywords before calling it a win, I go a step further.

My approach leverages traditional writing skills and blends them with high-octane emotional intelligence, unmatched pattern recognition, OCD-like organization, and AI prompt engineering to generate sharp, strategic, deeply resonant, human content.

I can "check boxes", "close gaps", and "rise above the noise" all day, but wouldn't you rather have a one-of-a-kind writer who can give you something real? If so, book a strategy call today, and we'll hammer out a plan.